Stitched by hand, one hook at a time

HookedByDeeville started at a kitchen table with a single crochet hook and a ball of cotton yarn. What began as gifts for friends turned into a small studio dedicated to one thing: soft toys built to be genuinely loved, not just looked at.

Every plushie is crocheted to order using hypoallergenic cotton yarn and safety-tested fill, then hand-finished with embroidered features so there are no small parts to come loose. We work in small batches, which means colourways come and go — once a run sells out, it's gone for good.

Want something one-of-a-kind? Our custom portrait plushies turn a photo of your pet (or anyone else) into a soft toy made just for you.